Denia Durden believes that healthy hair is a journey. As the owner of Salon Nia Sadé Beauty and Hair Loss, Denia guides her clients through a holistic approach to creating and maintaining a healthy hair lifestyle. The experience begins with a clean scalp and continues with a comprehensive system of exceptional services and products that foster an environment for hair to thrive.

Denia's passion for healthy hair and scalp developed from a personal experience with a family member experiencing hair loss due to illness. In her quest to help treat the thinning and shedding, Denia began studying the conditions and remedies for hair loss. Her research turned into a professional certification as a Trichologist - a clinical technician who studies diseases of the scalp and hair loss – where she acquired a deeper understanding of the relationship between nutrition, hormones, illness, scalp maladies, and hair growth.

The Salon Nia Sade' Hair Loss program establishes a partnership with women to uncover the root cause of their hair loss and incorporate new lifestyle habits that will result in an overall healthier body for the hair to flourish. The customized process offers topical treatments to support the internal processes and custom units for women who desire style options during their hair loss recovery process or when hair loss is deemed permanent. Now, clients enduring this traumatic experience can obtain invaluable expertise to remediate and reverse hair loss.

Recently, Denia also launched Living Healthy with Lupus, an online community to help women diagnosed with Lupus create a healthier lifestyle. It provides a safe space for the women to learn about holistic practices to limit flare ups, understand how lifestyle changes can improve their daily lives, and receive help with their hair loss.

A continuous learner, Denia hones her craft with the latest techniques and tools for healthy hair care and maintenance. She not only shares knowledge with her peers throughout the beauty industry but also with clients, Lupus patients, and social media followers. Armed with more than a decade of professional experience, she regularly educates followers about the impact mental, physical and emotional health has on the hair and scalp. In 2021, Denia opened Nia Sadé Beauty, an online beauty supply store that allows women to purchase quality products to care for their hair from the comfort of their homes. All of the products are trusted and/or created by a beauty professional.

Denia plans to continue to expand the Nia Sadé brand to influence every woman connected with her --from a chair in the salon to locations across the globe online -- to live a healthier lifestyle and successfully navigate their hair care journey.